Writing for New Orleans trades and home-service businesses. No jargon, no growth-hacking nonsense. Mostly about the gap between somebody wanting to hire you and actually managing to.
Most New Orleans trades claim their Google Business Profile once and never touch it again. Why an unfinished profile and thin, stale reviews keep you out of the map pack, and what to fix first.
Read it →If a phone call is the only way to reach your business, you're losing jobs you never hear about. Why it happens, why "answer the phone more" isn't the fix, and what to put next to the phone number.
Read it →