What I learned building an AI voice receptionist for a med spa
Celtic Lasers' owner can't leave a client to answer the phone. So I built something that answers for her. What it does, what was hard, and what surprised me.
Blog
Getting found, and getting called
Writing for New Orleans trades and home-service businesses. No jargon, no growth-hacking nonsense. Mostly about the gap between somebody wanting to hire you and actually managing to.
You sent the quote. Then nothing.
The silence after an estimate is almost never about your price. What actually happens in the three days you spend waiting — and the one line that changes it.
Your sunset photo got a hundred likes. Your actual post got three.
You are not bad at Facebook. A feed and a search bar reach people at completely different moments, and only one of those moments ends in a booking.
Your phone finally rang. The caller was four hundred miles away.
A too-wide service area brings you calls you cannot use and quietly holds you down in the one place you actually want to win. How to tell which is happening.
A website builder won't stop you ranking. Skipping the local work will.
Squarespace and Wix can rank perfectly well. The honest comparison is not about the platform — it's about whether anyone is building the thing that makes people in your area find you.
Your business runs on word of mouth. Here's what happens when it slows down.
Referrals feel like a marketing plan right up until a slow month proves they never were one. Why that happens without warning, and the one free move that keeps a slow stretch from turning into an empty one.
You're not showing up on Google because your business profile looks abandoned
Most New Orleans trades claim their Google Business Profile once and never touch it again. Why an unfinished profile and thin, stale reviews keep you out of the map pack, and what to fix first.
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Why you're not getting enough leads, even when your phone is ringing
If a phone call is the only way to reach your business, you're losing jobs you never hear about. Why it happens, why "answer the phone more" isn't the fix, and what to put next to the phone number.
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